Mercury Marine has a long and storied history in Lewisville, Texas. Founded in 1939 by Carl Kiekhaefer, Mercury Marine was originally located in Cedarburg, Wisconsin. However, as the company grew and expanded its product line, it needed to find a new location for its operations. In 1961, after exploring various options around the country, Mercury Marine chose to establish a manufacturing facility in Lewisville. At first glance, Lewisville may seem like an unlikely location for a marine engine manufacturer. However, there were several factors that made this city an ideal choice for Mercury Marine's expansion plans. One of the main reasons why Mercury Marine chose Lewisville was its proximity to one of their key suppliers - aluminum supplier Alcoa Inc.'s plant in Rockwall. This close proximity allowed for efficient transportation of raw materials and reduced production costs. Furthermore, at that time period Texas had lower taxes compared to other states which also made it an attractive option for businesses looking to expand their operations. Additionally, labor costs were lower compared to other areas such as California or New York. In addition to these practical considerations, there was also a strong cultural connection between Mercury Marine and Lewisville. The city has always had a deep appreciation for boating and water sports due to its close proximity to Lake Lewisville - one of the largest lakes in North Texas with over 233 miles of shoreline. This shared love for boating created a perfect partnership between the community and Mercury Marine when they announced their plans to build their manufacturing facility in Lewisville. The local government welcomed them with open arms as they saw this as an opportunity not only create jobs but also promote economic growth within the city. Construction on the new facility began immediately after finalizing all necessary agreements with local authorities. It took just nine months from groundbreaking until full-scale production started at what would become known as "Plant #5." At that time, the facility employed over 100 workers and produced a variety of marine engines for both recreational and commercial use. Throughout the years, Mercury Marine's presence in Lewisville has only continued to grow. In 1983, they expanded their operations with the addition of a new plant (Plant #6) that would focus solely on producing sterndrive components. This expansion created an additional 300 jobs for the community and solidified Mercury Marine's commitment to Lewisville. In 1990, Plant #5 underwent major renovations to modernize its production processes and increase efficiency. These upgrades allowed for increased production capacity and helped meet growing demand for Mercury Marine products. In recent years, Mercury Marine has further strengthened its ties with Lewisville by becoming actively involved in various community initiatives. They have sponsored local events such as "Boo Bash" - an annual Halloween event organized by Keep Lewisville Beautiful - where employees volunteer their time to decorate booths and hand out candy to children from the community. Mercury Marine also supports education through partnerships with local schools such as Denton Creek Elementary School where they sponsor science fairs and provide internships opportunities for students interested in pursuing careers in engineering or manufacturing. Today, after almost six decades since its establishment in Lewisville, Mercury Marine remains one of the city's largest employers with over 1,000 team members working at Plants #5 and #6 combined. The company continues to innovate and produce high-quality marine engines that are used all around the world. The success story of Mercury Marine in Lewisville is a testament not only to their dedication but also to the strong partnership between businesses and communities. Through job creation, economic growth, cultural exchange,and philanthropic efforts; this partnership has proven beneficial not just for both parties but also for society as a whole. As we look towards the future, it is clear that Mercury Marine will continue playing an important role within the city of Lewisville. With plans to expand their operations and invest in new technologies, the company is committed to maintaining its presence and contributing to the growth of this vibrant community for many years to come.

Mercury Marine is a leading manufacturer of outboard motors, sterndrive and inboard engines, propellers, controls, and accessories for boating enthusiasts. The company has been at the forefront of marine engine technology since its founding in 1939 by Carl Kiekhaefer. Today, Mercury continues to innovate and provide high-quality products to customers around the world. History: The story of Mercury Marine begins with Carl Kiekhaefer’s passion for engineering and speed. After graduating from the University of Wisconsin-Madison with an engineering degree, Kiekhaefer started his own company called “Kiekhaefer Corporation” which produced magnetic separators for dairy farmers. However, he soon shifted his focus to building racing engines after being approached by a local boat racer who needed a powerful motor. In 1939, Kiekhaefer entered into the marine industry when he purchased bankrupt Cedarburg Boat Company in Cedarburg, Wisconsin. He renamed it "Mercury Outboard Motors" as he believed that this name would bring success to his business due to its association with Roman mythology's messenger god – Mercury. In just two years after taking over Cedarburg Boat Company; Mercury became one of the top manufacturers of racing boats and engines. During World War II, Mercury focused on producing lightweight outboard motors for military purposes such as powering inflatable boats used by paratroopers during D-Day landings in Normandy. After the war ended in 1945; they continued their production but now primarily aimed towards recreational boaters rather than racers. Innovation: One of Mercury’s key strengths lies in their continuous innovation and development of new technologies within their product line. They were one of the first companies to introduce aluminum alloy block construction which made their engines lighter yet more durable than traditional cast iron blocks used at that time. In 1956; they introduced automatic gear shifting systems known as “Merc-o-Matic” which revolutionized the boating industry. This technology allowed for easier shifting and smoother acceleration, making it more user-friendly for recreational boaters. In 1957, Mercury launched its first V6 engine that produced 60 horsepower – a significant improvement compared to their previous models. Over the years, they continued to develop and improve upon this design resulting in even more powerful engines with better fuel efficiency. Mercury also made strides in propeller technology by introducing stainless steel props in 1960s; providing better durability and performance than traditional aluminum props. They were also one of the first companies to integrate electronic fuel injection into their outboard motors in the early 1980s which improved fuel economy and reduced emissions. Impact on Boating Industry: Mercury Marine has played a significant role in shaping the modern recreational boating industry. Their innovative products have not only improved performance but have also made boating more accessible and enjoyable for people worldwide. Their lightweight yet powerful engines have enabled boats to go faster while consuming less fuel, making them an ideal choice for both racing enthusiasts and everyday boaters alike. The introduction of electronic fuel injection systems has also helped reduce environmental impact by reducing emissions from marine engines. Today, Mercury continues to introduce new technologies such as joystick piloting systems that make docking easier for boat owners – particularly those who are new or inexperienced with handling larger vessels. Their commitment towards innovation has kept them ahead of competitors throughout their history. Environmental Stewardship: As a company that operates primarily within water bodies, Mercury takes its responsibility towards protecting the environment very seriously. They are committed to manufacturing eco-friendly products while minimizing waste during production processes. In 2011, they introduced “Eco-Screen”, an environmentally friendly anti-fouling paint that helps prevent build-up of algae on boat hulls without releasing harmful toxins into water bodies like traditional paints do. They have also implemented various sustainable practices within their production facilities such as recycling water used during testing and assembly processes. In addition, Mercury has also partnered with organizations like the National Marine Manufacturers Association (NMMA) to promote sustainable boating practices and raise awareness about protecting marine environments. Global Reach: Mercury Marine has a global presence with manufacturing facilities in the United States, China, Mexico, Belgium, Australia and New Zealand. They have over 6,000 employees worldwide who are dedicated to providing high-quality products and services to customers in more than 100 countries. Their distribution network includes dealerships and service centers that ensure prompt support for their products wherever they are sold. This global reach allows them to cater to diverse markets while maintaining high standards of customer satisfaction. Conclusion: Mercury Marine’s rich history of innovation coupled with its commitment towards environmental stewardship has established it as a leader in the marine industry. From racing engines to modern-day electronic fuel injection systems; their continuous pursuit towards excellence has kept them at the forefront of technological advancements in the boating world. As we look towards the future, it is certain that Mercury will continue to push boundaries and develop new technologies that enhance both performance and sustainability within the marine industry. Their dedication towards providing an exceptional boating experience for customers around the world is what makes them stand out among competitors.

Mercury Marine, a division of the Brunswick Corporation, has been manufacturing marine engines and related products in Lewisville, Texas since 1983. The company's history in Lewisville began with the construction of a state-of-the-art facility that quickly became one of the leading producers of marine propulsion systems in North America. The decision to build a facility in Lewisville was made as part of Mercury Marine's larger expansion plan to increase production capacity and meet growing demand for their products. At the time, Mercury Marine already had several plants across the United States, but saw potential for growth and success in Texas. Construction on the new plant began in late 1982 and was completed by mid-1983. The initial investment totaled $20 million and included an engine assembly line, machining center, foundry operations, warehouse space, offices and more. The facility also featured advanced technology such as computer-controlled machinery for precision manufacturing. By its second year of operation in 1984, the plant had already produced over 50% of all outboard motors sold by Mercury Marine worldwide. This rapid success led to further expansion plans including increasing production capabilities and adding new product lines. Over the years, Mercury Marine continued to invest in their Lewisville location with numerous expansions to accommodate growing demand for their engines and other marine products. In 1995 alone, they added over 100 jobs at this location. In addition to producing high-quality marine engines like outboards and sterndrives at its Lewisville plant, Mercury Marine also manufactures propellers at this location – making it one of only two locations worldwide where these essential components are produced. Today, Mercury Marine's plant covers over 600 acres with multiple buildings totaling nearly one million square feet. It employs more than 1,o00 people who oversee every aspect of production from design engineering through manufacturing processes – ensuring quality control throughout each stage. In recent years there have been several significant milestones for the Lewisville plant. In 2014, Mercury Marine announced a $10 million expansion to increase production capacity and add new product lines – including their popular Verado outboard motors. This investment was in response to the growing popularity of these engines among recreational boaters. In 2016, Mercury Marine celebrated its 50th anniversary in Lewisville with a special event attended by local officials and employees who have been with the company since its early days in Texas. The celebration highlighted how far the plant has come and recognized its important role within both the community and global marine industry. Today, Mercury Marine's presence in Lewisville continues to be an essential part of Brunswick Corporation's overall success – contributing significantly to their position as one of the world's leading manufacturers of marine propulsion systems. With continued investments and advancements in technology, it is clear that this facility will remain at the forefront of innovation and excellence for many years to come.

Lewisville, Texas is a bustling city located in the heart of North Texas. With its rich history, diverse culture, and thriving economy, Lewisville has become one of the most desirable places to live and work in the state. From its small beginnings as a rural farming community to its current status as a vibrant suburban hub, Lewisville has undergone significant growth and development over the years. History The land that would eventually become Lewisville was originally inhabited by various Native American tribes such as the Wichita, Caddo, and Comanche. In 1841, Texan settlers began arriving in the area and established what was then known as Holford's Prairie. The town was later officially named after John W. King's son-in-law Charles Marquis de Lafayette (Laf) Carpenter's wife Elizabeth Estes Carpenter who came from her family 's hometown of Lewiston (later changed to "Lewisville"). In 1925, oil was discovered near Lewisville which brought about an economic boom for the city. This led to increased population growth and industrial development in the area. Today, remnants of this era can still be seen through historic buildings such as Main Street Plaza which houses several businesses including restaurants and boutiques. Culture One of the defining features of Lewisville is its strong sense of community pride. The city hosts numerous events throughout the year that bring people together to celebrate their shared heritage and traditions. For example, Western Days Festival is an annual event that celebrates Lewisville’s pioneer roots with activities like rodeos, concerts featuring country music artists ,and traditional western food vendors . There are also cultural festivals like Fiesta Charra showcasing Latino culture with mariachi bands , folkloric dancers ,and authentic cuisine . In addition to these larger events, there are also smaller neighborhood gatherings organized by local churches or community groups where residents can get together for potlucks or picnics. Economy Lewisville has a strong and diverse economy, with major industries including healthcare, education, retail, and manufacturing. The city is home to several large corporations such as JCPenney and Nationstar Mortgage, providing employment opportunities for its growing population. The city also boasts a thriving small business community with over 2,000 businesses registered in the area. This entrepreneurial spirit is supported by organizations like the Lewisville Area Chamber of Commerce which provides resources and networking opportunities for local businesses. Education Lewisville is served by two highly-rated school districts – Lewisville ISD and Denton ISD. These districts have numerous schools that consistently rank among the top in the state for academic achievement. In addition to traditional public schools, Lewisville also has several private schools including Coram Deo Academy and Temple Christian Academy. For higher education options, residents can attend local colleges such as North Central Texas College or the University of North Texas located just a short drive away. Recreation Lewisville offers plenty of outdoor recreation opportunities with over 20 parks spread throughout the city. One of the most popular parks is Lake Park which features hiking trails , picnic areas ,and fishing spots along Lewisville Lake . The lake also offers water activities such as boating , jet skiing ,and paddleboarding . For those interested in sports and fitness, there are various recreational centers offering programs ranging from yoga classes to youth sports leagues. There are also multiple golf courses in the area for avid golfers to enjoy. Conclusion From its humble beginnings as a small farming town to its current status as a thriving suburban community, Lewisville has come a long way while still maintaining its unique charm and character. With its rich history, diverse culture, strong economy,and abundance of recreational activities , it's no wonder why so many people choose to call this vibrant city home. Whether you're looking for an energetic urban lifestyle or seeking peace in nature,Lewisvillle truly offers something for everyone.

Mercury Marine is a leading manufacturer of marine engines, outboard motors, and propulsion systems. Founded in 1939 by Carl Kiekhaefer, the company has a long and rich history that spans over eight decades. From its humble beginnings as a small machine shop to becoming one of the most recognized names in the boating industry, Mercury Marine has experienced significant growth and success. The Early Years Mercury Marine was originally established as Kiekhaefer Corporation in Cedarburg, Wisconsin. Carl Kiekhaefer had recently graduated from engineering school at the University of Michigan and was looking for opportunities to apply his knowledge and skills. He purchased an old bankrupt engine manufacturing plant with just $2,900 borrowed from his father. Initially, Kiekhaefer focused on producing magnetic separators for dairy farms but soon shifted to designing more advanced engines. In 1940, he built his first outboard motor called "the Lightning" which featured lightweight aluminum construction - a revolutionary design at the time. This marked the beginning of Mercury's journey into marine propulsion technology. Innovation and Expansion Kiekhaefer's passion for innovation led him to continuously improve upon his designs. In 1941, he introduced detachable lower units for easier maintenance and repair on outboard motors – another first in the industry. As World War II broke out, Mercury Marine received government contracts to manufacture generators for landing craft used by Allied forces during D-Day landings in Normandy. After the war ended, this experience enabled them to further expand their product line beyond recreational boats. In 1949, Mercury introduced its first stern drive engine – an innovative design that placed both engine components inside one unit attached directly onto the transom of a boat hull instead of being mounted externally like traditional propellers. By constantly pushing boundaries through technological advancements such as electronic fuel injection (EFI), four-stroke engines,and supercharged Verado engines, Mercury Marine gained a reputation as a pioneer in marine propulsion systems. Mergers and Acquisitions In 1961, Brunswick Corporation acquired Mercury Marine. This merger allowed the company to increase investments in research and development, leading to further advancements in technology and expansion of their product line. Mercury also made strategic acquisitions over the years, including Quicksilver Propellers –a leading manufacturer of stainless steel boat propellers–in 2005. This acquisition strengthened Mercury's position as a one-stop-shop for all boating needs. The Growth of Racing Heritage Mercury Marine's involvement in racing began with Kiekhaefer himself, who raced his own boats at local events. In 1957, he formed the "Kiekhaefer Hydroplane" team which dominated boat racing circuits across North America for over two decades. This success on the racecourse translated into increased sales for Mercury products. The company continued its legacy by sponsoring various teams and races such as Formula One Powerboat Racing and offshore powerboat races like APBA/OPA class series championships. Today, Mercury is still actively involved in racing through its partnership with NASCAR champion Joey Logano who races with an M-Logo prominently displayed on his car. Environmental Stewardship As boating became more popular globally,sustainability emerged as an important issue that needed addressing. In response,Mercury established its "Clean Air Program" which focused on reducing emissions from outboard motors while maintaining high-performance standards. In addition to developing cleaner-burning engines, they also implemented environmentally friendly practices within their manufacturing processes such as using recycled materials and reducing energy consumption. As a result,Mercury received multiple environmental awards,such as being named Wisconsin’s Large Business Sustainability Award winner three years running (2016-2018). Global Reach From its humble beginnings in Wisconsin,Mercury has grown into a global brand with manufacturing facilities,independent dealers,and distributors worldwide. Today, they have over 7,000 employees spread across six continents and sell their products in more than 120 countries. Mercury's global success is a testament to its commitment to innovation, quality, and customer service. The company has continuously invested in research and development to stay ahead of the competition while maintaining strong relationships with customers by providing exceptional support services. Continuing Legacy In 2019,Mercury Marine celebrated its 80th anniversary–a remarkable milestone for any business. To commemorate this occasion,the company unveiled the largest product launch in its history with multiple new engines and propulsion systems introduced at once. This demonstrated Mercury’s continued dedication to pushing boundaries and setting new standards in marine technology. Under the leadership of John Pfeifer –the current President of Mercury Marine–the company continues to thrive as an industry leader known for its high-performance engines,reliability,and commitment to sustainability. Conclusion From a small machine shop producing magnetic separators,to becoming one of the most recognized names in boating,Mercury Marine has come a long way. Its rich history is marked by continuous innovation,dynamic leadership,and a passion for excellence that remains evident today. As boating continues to evolve globally,Mercury is well-positioned to continue shaping the industry through cutting-edge technology,sustainable practices,and superior customer service.This legacy will undoubtedly be carried forward into future generations,making Mercury Marine an enduring force within the boating community.

Mercury Marine is a leading manufacturer of marine propulsion systems, headquartered in Fond du Lac, Wisconsin. The company was founded in 1939 by Carl Kiekhaefer, a young engineer and entrepreneur who had previously worked at an engineering firm that specialized in building racing engines. Kiekhaefer initially started the company to manufacture outboard motors for small boats. He named it "Kiekhaefer Corporation," but later changed the name to Mercury Marine after his first product – a two-cylinder, 2 horsepower outboard motor – proved successful. In its early years, Mercury Marine faced competition from established brands such as Evinrude and Johnson Motors. However, Kiekhaefer's determination and innovative designs quickly helped the company gain traction in the market. In fact, within just six months of launching their first product, Mercury Marine became the largest builder of outboard motors in the world. During World War II, Mercury Marine shifted its focus to producing military-grade engines for use on patrol boats and landing craft. This experience not only provided valuable technical knowledge but also helped establish strong relationships with government agencies that would prove beneficial for future contracts. After the war ended, Mercury Marine returned to producing recreational boat engines and expanded into new markets such as sterndrive propulsion systems. These drives were developed specifically for larger boats and allowed for more efficient operation compared to traditional outboards. Throughout the 1950s and '60s, Mercury continued to innovate with new engine designs and technologies such as V6 engines (the first-ever built by an American manufacturer) and electronic ignition systems. The company also introduced its iconic "Phantom Black" paint scheme during this time period – still used today on many of their high-performance products. In 1961, Brunswick Corporation purchased Mercury Marine from Kiekaheerfger's family following his sudden death from heart failure at age 52. Under Brunswick's ownership, Mercury Marine continued to grow and expand its product range. In the 1980s, the company introduced their first stern drive for high-performance boats, which quickly became a favorite among powerboat enthusiasts. In the late 1990s and early 2000s, Mercury Marine expanded into new markets such as diesel engines and inboard jet drives. They also acquired several other marine brands, including Quicksilver Propellers and Land 'N' Sea Distributing. Today, Mercury Marine is a global leader in marine propulsion systems with over 6,000 employees worldwide. The company continues to innovate with new technologies such as joystick piloting systems and advanced fuel injection systems that improve engine performance while reducing emissions. Mercury Marine has also been recognized for its commitment to sustainability through initiatives like their "Clean Air Program," which aims to reduce engine emissions by using advanced technology and alternative fuels. From its humble beginnings as a small outboard motor manufacturer to becoming one of the top names in the boating industry, Mercury Marine has remained dedicated to innovation, quality products, and providing exceptional customer service. With over eight decades of experience behind them, it's clear that this iconic brand will continue leading the way in marine propulsion for years to come.

Located in the heart of North Texas, Lewisville is a thriving city with a rich history that dates back to the 1840s. It has grown from a small farming community to one of the fastest-growing cities in the United States. The city's past is filled with tales of pioneers, ranchers, and businessmen who shaped its growth and development over the years. The earliest known inhabitants of what is now Lewisville were Native American tribes such as the Wichita, Caddo, and Comanche. These tribes lived along the banks of the Elm Fork Trinity River and utilized its resources for hunting and fishing. In 1841, Texan settlers began to move into this area after Texas gained independence from Mexico. One notable pioneer was John King Lewis who settled near what is now Main Street in downtown Lewisville in 1853. He built a gristmill on Timber Creek which provided an essential service for farmers in the surrounding areas. This settlement became known as Holford's Prairie but was later renamed to honor John King Lewis. In 1869, J.W.D Stemmons built another gristmill on Mill Street which brought more people to settle around it forming a new community called "Milltown". A post office was established here under this name until it was changed again when construction began on The Dallas & Wichita Railroad through town; by then it had become known simply as "Lewisville." With trains connecting major cities like Dallas-Fort Worth through Lewisville, trade increased significantly leading to further growth. The arrival of The St Louis Southwestern Railway Company (Cotton Belt) also played an important role in shaping Lewisville's economy during its early days. Cotton production grew rapidly due to favorable climate conditions making cotton one of its primary industries alongside cattle ranching that took off at about this time too. Lewisville continued growing steadily throughout most of these years despite facing challenges such as floods caused by heavy rains in the early 1900s. The city was eventually incorporated in 1925 with a population of around 1000 people. In the late 1940s, Lewisville experienced another boom when Lake Dallas Dam was built creating Lewisville Lake. This provided a reliable water source for irrigation and other purposes leading to improved farming practices. It also attracted tourists who came to enjoy recreational activities such as fishing, boating, and camping at the lake. The following decades saw significant growth in infrastructure development with the establishment of schools, hospitals, parks, and shopping centers. In addition to this growth came an increase in population which led to more diverse industries being established such as manufacturing plants and technology companies. Lewisville's economy continued thriving into the new millennium with many corporations choosing it as their headquarters or major regional offices due to its convenient location between two major cities (Dallas-Fort Worth) and accessibility via highways I-35E and Highway 121. Today, Lewisville is a bustling city with a population of over 106,000 people according to the latest census data. It has become known for its vibrant arts scene with events like Western Days Festival that celebrates its western heritage drawing large crowds each year. The MCL Grand Theater located in downtown provides a venue for performing arts shows while Old Town Lewisville offers unique shopping experiences featuring local businesses. As we can see from its history, Lewisville has come a long way from its humble beginnings as Holford's Prairie to being one of the most desirable places to live in North Texas today. Its strong sense of community pride coupled with continuous efforts by residents and local government towards progress have made it what it is today –a dynamic city that continues growing while staying true to its roots.

Lewisville, Texas is a vibrant city located in Denton County, approximately 25 miles northwest of Dallas. Its rich history dates back to the mid-1800s and has shaped the city into what it is today. The earliest known inhabitants of the area were various Native American tribes, including the Wichitas, Caddos, and Comanches. These nomadic tribes roamed the land that would later become Lewisville for hunting and gathering purposes. In 1841, Republic of Texas President Sam Houston signed an act establishing Denton County. The county was named after John B. Denton, a pioneer preacher who was killed by Native Americans while trying to establish peace between settlers and natives. This event marked one of the first interactions between European settlers and Native Americans in this region. In 1853, Basdeal Wills established a small settlement on land he purchased from John King Fisher along Mill Creek near present-day Old Town Lewisville. He named this settlement Holford's Prairie after his father-in-law Robert Holford. During the Civil War era (1861-1865), Lewisville served as a campsite for Confederate soldiers traveling north or south between Arkansas and Galveston Bay via Preston Road (now Main Street). The community grew slowly during this time with only about thirty residents by 1870. After Reconstruction ended in 1877, growth accelerated due to increased farming activity resulting from improved transportation provided by railroads running through town. In 1884 George Purnell donated three acres at Church and College Streets for construction of old Central School which consolidated primary students' schools operating throughout rural areas into one facility serving all grades within six years - now called Old Town Elementary School - still stands today on South Miller Street just off Main Street By World War I (1914-1918), cotton had replaced wheat as the principal crop grown locally causing economic expansion that intensified when oil was discovered in the area during 1912-13. During World War II (1941-1945), Lewisville was home to a small Army Air Corps training base, which brought more growth and development to the city. In the 1950s and 1960s, Lewisville experienced significant population growth due to its close proximity to Dallas and Fort Worth. The construction of Interstate 35 through town also contributed to this growth by providing easier access for commuters. The city continued to grow throughout the latter part of the 20th century, with new developments such as Vista Ridge Mall being built in the late 1980s and early 1990s. In recent years, Lewisville has undergone major revitalization efforts, particularly in Old Town Lewisville where many historic buildings have been renovated into restaurants, shops, and offices. Today, Lewisville is a bustling suburban city with a thriving economy that includes businesses in various industries such as healthcare, technology, manufacturing, retail and more. It is also known for its outstanding school district and diverse community. Lewisville's history can be explored at various sites around the city including museums like Old Town Museum or on self-guided walking tours of Historic Main Street District. From humble beginnings as a small settlement on Mill Creek to becoming one of North Texas' most desirable places to live and work today, Lewisville's rich history continues to shape its future.

Mercury Marine has a long and rich history in the city of Lewisville, Texas. Founded in 1939 by Carl Kiekhaefer, Mercury Marine started as a small factory producing outboard motors for boats. Over time, it grew into one of the leading manufacturers of marine engines and propulsion systems in the world. In 1963, Mercury Marine opened its first plant in Lewisville with just 20 employees. The company saw great potential in this location due to its strategic position near major waterways and ports such as Lake Dallas and Lake Grapevine. This enabled them to easily transport their products across the country and internationally. At that time, the main focus of Mercury Marine's operations was producing high-performance racing engines for powerboats. However, they also manufactured recreational engines for pleasure boaters who wanted speed and reliability on the water. As demand for their products increased over time, so did their workforce. By 1970, they had expanded their facility in Lewisville to cover over 100 acres and employed more than 600 people. This growth allowed them to diversify their product line beyond just outboard motors to include stern drives (inboard-outboards) as well. One significant milestone for Mercury Marine came in 1988 when they introduced electronic fuel injection technology on their outboard motors – an innovation that revolutionized the boating industry by making boat engines more efficient and reliable. Throughout the years, Mercury Marine continued expanding its operations in Lewisville through acquisitions such as buying local propeller manufacturer Precision Propellers Corporation (PPC) in 1996. This move not only reinforced their capabilities but also created job opportunities within the community. By early-2000s, Mercury Marine expanded its range even further by introducing four-stroke outboard motors which offered better fuel efficiency while reducing emissions compared to traditional two-stroke models. In addition to technological advancements made at their facility located off I-35E, Mercury Marine has also played a significant role in the community of Lewisville. The company has been actively involved in various philanthropic endeavors such as supporting local schools and charities. In 2014, Mercury Marine invested over $10 million to expand their facility in Lewisville by constructing a new warehouse that added an additional 100,000 square feet to their existing plant. This expansion was necessary due to the increasing demand for their products not only domestically but globally as well. Today, Mercury Marine's presence in Lewisville remains strong with over 1,500 employees working at its state-of-the-art manufacturing facility. The company's commitment to innovation and quality has made it one of the top employers in Denton County. Furthermore, Mercury Marine continues to be an important contributor to the local economy through job creation and revenue generation. They have also received numerous awards for their contributions towards promoting economic growth within the city of Lewisville. As we move into the future, it is clear that Mercury Marine will continue being a major player in both marine technology advancement and economic development within Lewisville. With ongoing investments and advancements being made at their facility, they are poised for even more success while remaining committed to giving back to the community that has supported them from day one.

Mercury Marine is a renowned American company that specializes in the production of outboard motors, marine engines, and other watercraft-related products. Founded in 1939 by Carl Kiekhaefer, Mercury Marine has become a global leader in the marine industry with a presence in over 100 countries. The History of Mercury Marine In 1939, at the young age of 29, Carl Kiekhaefer founded Kiekhaefer Corporation to produce magnetic separators for dairy factories. However, after World War II ended, there was an excess supply of small aluminum engines used on military generators. Taking advantage of this surplus inventory, Kiekhaefer bought them and began experimenting with them on boats. After several modifications and improvements to these engines, he created his first outboard motor called “Thunderbolt” which quickly gained popularity among boaters due to its speed and reliability. In 1946, Kiekhaefer officially changed the name of his company to Mercury Marine Co., named after Roman god Mercury - known as the fleet-footed messenger who could travel swiftly across land and sea. Over time, Mercury Marine continued to innovate and expand its product line beyond just outboard motors. In the late 1950s they introduced stern-drives (inboard/outboard engines) which became extremely popular for their versatility and ease of use. They also developed high-performance racing engines that dominated boat races throughout the country. Innovation & Technology One key factor that sets Mercury Marine apart from other companies is their constant drive for innovation and technology advancements. The company has always been at the forefront when it comes to developing new technologies for marine propulsion systems. In recent years they have introduced groundbreaking innovations such as Verado®, a supercharged four-stroke engine; Joystick Piloting® system which allows precise maneuvering capabilities; Active Trim Control System that automatically adjusts trim angles while underway; Digital Throttle & Shift (DTS) for smoother and more responsive boat control; and many others. Their commitment to innovation has led to numerous awards, including the 2018 Innovation Award from Boating Industry magazine for their V8 outboard engine. This engine boasts impressive power, fuel efficiency, and advanced technology features such as Adaptive Speed Control which optimizes fuel economy by automatically adjusting throttle based on load conditions. Environmental Sustainability Mercury Marine is also dedicated to reducing its environmental impact through sustainable practices. The company has invested in research and development of environmentally friendly technologies that not only reduce emissions but also improve performance. In 2004, Mercury Marine introduced OptiMax® direct-injection two-stroke engines which produce significantly less emissions compared to traditional two-stroke engines. They were the first marine company to receive a Clean Air Excellence Award from the U.S Environmental Protection Agency (EPA) for this achievement. In addition, they have implemented eco-friendly manufacturing processes at their facilities and are committed to recycling materials used in production. In 2020, they received an Energy Efficiency Excellence award from Focus on Energy - Wisconsin's energy efficiency program - for implementing energy-saving measures at their plants. Community Impact Aside from being a leader in the marine industry, Mercury Marine also takes pride in its contributions towards improving local communities. The company supports various charitable causes ranging from education programs to disaster relief efforts around the world. One notable example is their partnership with Habitat for Humanity where employees volunteer time and resources towards building homes for families in need. They have also donated boats and engines for rescue missions during natural disasters such as hurricanes Katrina and Harvey. Furthermore, Mercury Marine has been involved in promoting boating safety through partnerships with organizations like BoatUS Foundation’s Life Jacket Loaner Program which provides life jackets free of charge at marinas nationwide. Conclusion Through continuous innovation, commitment to sustainability, community involvement, and dedication to providing quality products – it is no surprise that Mercury Marine has become a global leader in the marine industry. With over 80 years of history, the company continues to set new standards and push boundaries in their pursuit of excellence. As they look towards the future, we can expect even more groundbreaking technologies and products from this iconic American brand.