Suzuki Motor Corporation is a Japanese multinational corporation that specializes in manufacturing automobiles, motorcycles, and outboard marine engines. Founded in 1909 by Michio Suzuki as the Suzuki Loom Works, it has grown to become one of the largest producers of vehicles and engines in the world. In 1981, Suzuki expanded its operations to North America and established American Suzuki Motor Corporation (ASMC) with its headquarters located in Brea, California. At that time, ASMC was primarily responsible for distributing motorcycles throughout the United States. However, as demand for their products grew, they recognized the need to expand their operations further. This led to the establishment of a new facility in Irving, Texas in 1983 specifically dedicated to manufacturing outboard motors. The decision to open this new plant was driven by several factors including access to waterways for testing purposes and proximity to major shipping ports for easier distribution. The Irving facility began production with only a handful of employees but quickly grew into a state-of-the-art factory covering over 50 acres. It became known as "Suzuki Marine" and played an integral role in expanding ASMC's market share within North America. One key factor that contributed to Suzuki Marine's success was their commitment to innovation and technology. They were constantly researching and developing new technologies such as electronic fuel injection (EFI), lean burn control systems, variable valve timing (VVT), and more efficient propellers which resulted in powerful yet environmentally friendly engines. As a result of these advancements, Suzuki Marine gained recognition within the industry winning multiple awards such as Boating Industry's "Boat Builder Award" for outstanding product support three years running from 2008-2010. Moreover,Vitaly Zaytsev,a veteran engineer who had been working at Yamaha motor company since early eighties joined forces with Kazuo Sasaki - another veteran from US division,and his team at Suzukiland Irving in 1990 to build the first four stroke outboard engine for Suzuki Motor Corporation. This project was a great success and it opened up new markets for Suzuki Marine as they now had an innovative product that stood out from their competitors. In addition to their commitment to innovation, another key factor in Suzuki Marine's success was their dedication to customer satisfaction. They established a comprehensive network of dealerships across the country which provided exceptional service and support for their products. The Irving facility also played a crucial role in supporting local communities through various initiatives. One such initiative is "Suzuki Clean-up Day," where employees volunteer their time to clean up local waterways, parks, and highways. Additionally, the company has donated funds towards disaster relief efforts during natural disasters such as hurricanes Katrina and Harvey. Over the years, Suzuki Marine continued its expansion into other areas of North America including Canada, Mexico, Central America, and South America. In 2018,Suzuki Motor Corporation celebrated its 60th anniversary since entering US market with nearly $2 billion annual revenue generated by ASMC - marking yet another milestone for Suzuki Marine's success story. Today, the Irving facility remains one of the most advanced marine engine manufacturing plants in North America with over 400 employees dedicated to producing top-quality engines under strict quality control measures. In conclusion,Suzuki Marine's history in Irving,Texas is a testament of how hard work,determination,and commitment can lead to tremendous success.Their constant focus on innovation,customer satisfaction,and community involvement has helped them become one of the leading players in the marine industry.Throughout its history,the company has shown resilience and adaptability,making it well-positioned for future growth.We can only expect more exciting developments from this dynamic organization as they continue to push boundaries and set new standards within the industry.

Suzuki Marine is a leading manufacturer of outboard motors and boat engines, known for its high-quality products and innovative technology. Founded in Japan in 1920 by Michio Suzuki, the company has grown to become one of the most trusted names in the marine industry. The Beginnings Michio Suzuki started his business as a loom manufacturing company, but he had a passion for small engine design. In 1909, he created his first prototype engine that was used to power bicycles. This led him to expand his business into motorcycle production in 1952 with the launch of their first motorized bike called "Power Free." The success of this venture encouraged Suzuki to further explore opportunities in small engine development and innovation. Innovation and Growth In 1965, Suzuki expanded into the marine market with its first outboard motor – the D55 – which quickly gained popularity due to its lightweight design and reliability. Over time, they continued to improve their designs by incorporating cutting-edge technology such as direct fuel injection systems, counter-rotating propellers, lean burn control systems and more. These advancements not only improved performance but also made their motors more environmentally friendly. Today's Product Line Suzuki Marine offers an extensive range of outboard motors from compact portable engines (2.5 horsepower) up to high-performance models (350 horsepower). Their lineup includes four-stroke engines designed for different types of boats including fishing vessels, recreational boats, commercial boats and even pontoon boats. One key feature that sets Suzuki Marine apart from other manufacturers is their Lean Burn Control System which provides significant fuel savings while maintaining maximum power output at all speeds. Additionally, they have incorporated advanced technologies like Selective Rotation that allows boaters greater maneuverability while docking or navigating through tight spaces. Environmental Sustainability As a leader in the marine industry, Suzuki has always been committed towards protecting our oceans and waterways through sustainable practices. They have received numerous awards and certifications for their efforts in reducing the environmental impact of their products. For instance, they were the first outboard motor manufacturer to receive a two-star rating from the California Air Resources Board (CARB) for meeting their stringent emission standards. In addition, Suzuki has implemented various initiatives such as recycling programs and using environmentally friendly materials in their manufacturing processes. They also focus on educating boaters about responsible boating practices to minimize negative effects on marine life. Customer Satisfaction Suzuki Marine's commitment to producing high-quality products and providing excellent customer service has earned them a loyal following among boat owners worldwide. Their motors are known for their reliability, fuel efficiency, quiet operation and easy maintenance. The company also offers an extended warranty program that reflects its confidence in the durability of its engines. Another factor contributing to customer satisfaction is Suzuki's extensive dealer network around the world. Customers can access expert advice, technical support and genuine parts through authorized dealers who undergo rigorous training by Suzuki to ensure top-notch service delivery. Community Involvement Apart from being an industry leader, Suzuki Marine is also actively involved in community outreach projects focused on promoting marine conservation and education. For example, they sponsor youth fishing tournaments that promote sustainable fishing practices while instilling a love for boating among younger generations. The company also supports several environmental organizations working towards preserving our oceans' health. Future Outlook With over 100 years of experience in engine design and innovation, there is no doubt that Suzuki Marine will continue to be at the forefront of the marine industry. As technology continues to advance rapidly, we can expect even more breakthroughs from this leading manufacturer – making boating experiences safer, more enjoyable and eco-friendly than ever before. Conclusion In conclusion, Suzuki Marine stands out as a reputable brand with an unwavering commitment towards delivering superior quality products while continuously striving towards sustainability goals. With innovative technologies incorporated into every model produced since its inception, the company has remained true to its founder's vision of providing reliable and efficient engines for a better boating experience. As we look towards the future, Suzuki Marine will undoubtedly continue to set new standards in the marine industry through innovation, environmental consciousness, and customer satisfaction.

Suzuki Marine has a long and storied history in Irving, Texas. The company was founded in 1965 by Michio Suzuki as the "Suzuki Motor Company" and quickly became one of Japan's leading manufacturers of small cars, motorcycles, and outboard motors. In the late 1970s, Suzuki expanded its operations to include manufacturing outboard engines specifically for marine use. In 1981, they established their North American headquarters in Santa Ana, California. However, with increasing demand for their products in the United States market, Suzuki opened a second facility in Irving, Texas just four years later. The new facility was strategically located near Dallas/Fort Worth International Airport and provided easy access to major shipping routes. This allowed Suzuki to efficiently distribute their products across the country and expand their customer base beyond just the West Coast. As Suzuki Marine grew in popularity throughout the '80s and '90s thanks to innovative technology such as electronic fuel injection systems and four-stroke engines that were more efficient and environmentally friendly than traditional two-stroke models. As a result of this success, they continued expanding their presence at both locations. By early 2000s , Irving had become an integral part of Suzuki Marine's global operations. The facility housed several departments including sales & marketing, product engineering & development,research & development,and distribution center . It also served as home base for many of their top executives who oversaw operations throughout North America. In addition to being a hub for business activities,Suzuki also invested heavily into community outreach programs.Their flagship program,"Clean Water Project", focused on preserving water bodies by educating boaters about proper maintenance practices when using outboard motors.Also,Irving employees regularly participated in volunteer activities such as beach cleanups or river restoration projects.This not only helped preserve local ecosystems but also highlighted Suzuki's commitment towards environmental sustainability . Today,the company continues to thrive from its Irving location. Suzuki Marine's state-of-the-art facility is equipped with cutting-edge technology and a highly skilled workforce that ensures the production of high-quality outboard motors. The company also remains dedicated to supporting local communities through various initiatives and partnerships. With over 50 years of history in Irving, Texas, Suzuki Marine has firmly established itself as a leader in the marine industry and a valued member of the community. As they continue to innovate and grow, it is clear that their presence in Irving will remain an integral part of their success story for many years to come.

Irving, Texas is a bustling city located in the heart of Dallas-Fort Worth metroplex. With a population of over 240,000 people, it is the thirteenth largest city in the state of Texas and has become a popular destination for both tourists and new residents alike. Known for its diverse culture, thriving economy, and rich history, Irving has much to offer to those who visit or call it home. The history of Irving can be traced back to the early 19th century when land grants were given by Mexico to settlers in what is now known as Dallas County. The first settlement in present-day Irving was founded by J.O. Schulze and Otis Brown in 1903 on land that was once owned by Washington Irving – an American author after whom the city was named. In its early years, agriculture played a significant role in shaping Irving's economy with cotton being one of its main crops. However, everything changed for Irving when oil was discovered near the city in 1930. This led to an economic boom that transformed it into a major center for energy production and distribution. As more businesses began to move into the area due to its strategic location between Dallas and Fort Worth, urbanization took hold and resulted in rapid development within the city. Today, Irving boasts a diverse community made up of various ethnicities from all around the world including large populations from Asia and Latin America. This diversity can be seen through its many cultural events such as festivals celebrating different cultures like Diwali Mela (Indian festival), Taste of Mexico (Mexican food festival), Dragon Boat Festival (Chinese festival), among others. In addition to its vibrant culture, another aspect that makes Irving stand out is its robust economy which continues to attract new businesses each year. Companies such as ExxonMobil Corporation – one of the world's largest oil companies – have their headquarters based here contributing significantly not only towards job creation but also to the city's economic growth. Other major corporations with a presence in Irving include Kimberly-Clark, Fluor Corporation, and Allstate Insurance. Apart from its thriving economy, Irving is also home to numerous attractions that draw tourists from all over the world. One of these is the Mandalay Canal Walk at Las Colinas – a beautiful canal surrounded by restaurants and shops that offer scenic views and boat rides. The Mustangs of Las Colinas sculpture located here depicts nine wild mustangs galloping through a stream which has become an iconic symbol of the city. Irving also boasts several parks and recreational areas such as Campion Trail – a 22-mile paved trail ideal for hiking, biking, or jogging. Another popular destination is Lake Carolyn – a man-made lake where visitors can enjoy paddleboarding, kayaking or take a gondola ride while admiring the stunning skyline of downtown Dallas. For sports enthusiasts, Irving is home to two professional sports teams: Dallas Cowboys (NFL) who play at AT&T Stadium and FC Dallas (MLS) who play at Toyota Stadium. In addition to hosting sporting events, both venues also host concerts and other entertainment shows throughout the year. Furthermore, education plays an essential role in Irving's community with top-rated public schools like Cistercian Preparatory School consistently ranked among the best in Texas. It is also home to prestigious universities such as University of Dallas – known for its strong liberal arts program –and North Lake College which offers associate degrees in various fields. In terms of transportation, Irving has easy access to major highways including Interstate 635 and State Highway 114 making it convenient for commuters traveling within or outside the city. Additionally, DFW International Airport – one of America's busiest airports - lies partially within its boundaries providing residents with easy access to domestic and international travel options. In conclusion, what makes Irving unique is not just one aspect but rather its combination of a rich history, diverse culture, strong economy, and numerous attractions. This city continues to grow and evolve while still preserving its small-town charm making it an ideal place to live and visit. As Irving's motto says: “Live here. Love it here.”

Suzuki Marine is a subsidiary of the Japanese multinational corporation, Suzuki Motor Corporation. It specializes in producing outboard boat motors and has been a leading player in the marine industry for over 50 years. The company’s success can be attributed to its commitment to innovation, quality, and customer satisfaction. The history of Suzuki Marine dates back to 1965 when it introduced its first outboard motor – the D55. This two-stroke engine was designed for small fishing boats and became an instant hit due to its compact size and superior performance. In 1977, Suzuki launched its first four-stroke outboard motor – the DT85 – which revolutionized the industry with its fuel efficiency and reduced emissions. Throughout the 1980s, Suzuki continued to innovate with new technologies such as electronic fuel injection systems, oil-injection systems, power tilt and trim features, etc. These advancements helped establish Suzuki Marine as one of the top players in the marine industry. In 1988, Yamaha announced that they would no longer supply engines to other manufacturers. This created an opportunity for Suzuki Marine to expand globally by supplying engines for other brands’ boats. By partnering with well-known boat manufacturers such as Sea Ray and Boston Whaler, Suzuki gained exposure in international markets. In addition to expanding globally through partnerships with boat manufacturers, Suzuki also established subsidiaries in important regions such as Europe (1991), North America (1994), Australia (2002), China (2003), India (2016) among others. One of their most significant milestones came in 1997 when they introduced their flagship model -the DF70/90- which featured advanced technological innovations like multi-point sequential electronic fuel injection system(MPEFI). With this model's launch began a new era for Suzuki where technology played a crucial role in developing more efficient engines while keeping emissions under check. The next major breakthrough came in 2003 when they launched their first four-stroke V6 outboard motor – the DF250. This engine was a game-changer in the industry, with its lightweight design and high power output, it quickly became one of Suzuki's most popular models. In 2003, Suzuki Marine also entered into an agreement with BRP to supply motors for their Can-Am line of personal watercraft. This partnership helped expand Suzuki’s reach to new markets and provided more exposure for their products. Suzuki Marine has continued to innovate and push boundaries in the marine industry. In 2007, they introduced Lean Burn Control technology in their engines which significantly reduced fuel consumption and emissions while maintaining high performance levels. They were also among the first manufacturers to introduce selective catalytic reduction (SCR) systems in their outboard motors, making them comply with strict emission regulations worldwide. Today, Suzuki offers a wide range of outboard motors ranging from small portable engines all the way up to powerful V6 models. The company's commitment to quality is evident as all its engines are manufactured at state-of-the-art facilities using advanced technologies such as robotic welding and computer-controlled machining processes. Suzuki Marine has also established itself as a leader in customer satisfaction by offering exceptional after-sales services through its extensive network of dealerships globally. It recently received multiple awards for its customer service excellence including JD Power Customer Satisfaction Award (2018) and NMMA Customer Satisfaction Index Award (2020). In recent years, sustainability has become a significant focus for many industries, including the marine sector. Realizing this need, Suzuki launched “Blue Sky” -a global environmental plan- aiming towards reducing CO2 emissions from both production processes and product usage by 2050. In conclusion, over the past five decades, Suzuki Marine has made remarkable strides in innovation and technological advancements while maintaining its commitment to providing customers with reliable, efficient and environmentally friendly outboard motors. With its strong global presence backed by a dedicated team and state-of-the-art facilities, the company is well-positioned to continue its legacy as a leader in the marine industry for years to come.

Suzuki Marine is a division of Japanese multinational corporation Suzuki Motor Corporation. The company was founded in 1909 by Michio Suzuki as a manufacturer of weaving looms. By the 1930s, Suzuki had expanded into the production of small cars and motorcycles. In the late 1950s, after World War II, Japan experienced an economic boom and there was a growing demand for leisure activities such as boating and fishing. Seeing this opportunity, Suzuki began developing outboard motors to meet this demand. In 1965, Suzuki introduced its first outboard motor – the D55 – which featured innovative technology including water cooling and forward-neutral-reverse gears. This marked the beginning of what would become one of the leading brands in marine propulsion systems. Over the years, Suzuki continued to develop and refine its outboard engines with cutting-edge technology and design. In 1983, they launched their first four-stroke engine – DF70/80 – which revolutionized fuel efficiency in marine engines. In 1996, Suzuki made history when it introduced its flagship four-stroke V6 outboard motor -the DF300- which was not only powerful but also environmentally friendly due to its use of advanced technologies such as electronic fuel injection (EFI) and lean burn control system. Since then, Suzuki has been at the forefront of innovation in marine propulsion systems with features like selective rotation for multi-engine installations, counter-rotation gearcase options for twin engines on large boats, digital throttle & shift controls (DF90A/DF115A/DF140A), dual propellers on larger models (DF250AP & DF300AP), and self-adjusting timing chains for improved durability on high horsepower models. Today,Suzuki Marine offers a full line-up ranging from portable models like DF2.5 up to their flagship model-the award-winning DF350ATXV6-for both recreational boaters and commercial users. Suzuki Marine has also become a trusted partner for boat manufacturers, providing them with reliable and efficient outboard engines to power their boats. In fact, Suzuki is the preferred engine supplier for many top boat brands such as Grady-White, Beneteau, Pursuit Boats, and Yellowfin Yachts. In addition to its commitment to innovation and quality, Suzuki Marine also places great emphasis on environmental sustainability. The company has received numerous awards for its eco-friendly technologies such as the "Blue Sky Award" from the Japan Society of Naval Architects & Ocean Engineers in recognition of its efforts to reduce emissions in marine engines. With over 100 years of experience in manufacturing and engineering excellence, Suzuki Marine continues to be a leader in the marine industry. Its dedication to providing high-quality products that meet the needs of boaters worldwide has earned it a reputation for reliability and performance that sets it apart from other outboard motor manufacturers.

Irving, Texas is a vibrant and growing city located in the Dallas-Fort Worth Metroplex. With a population of over 240,000 people, it is the thirteenth most populous city in Texas and has become an important economic center for the state. However, this bustling modern city has a rich history that dates back to its founding in the late 19th century. The land where Irving now stands was once inhabited by Native American tribes such as the Caddo and Comanche. Spanish explorers first visited the area in the early 1800s but it wasn't until after Texas gained its independence from Mexico that settlement began to take place. In 1835, Colwell's Trading Post was established near present-day Irving by Noah Smithwick, making it one of the earliest settlements in what would become Dallas County. In 1853, J.O. Schulze purchased land from Smithwick and founded a town named Gorbit after his deceased wife's maiden name. The town grew slowly with only about two dozen residents at first due to its remote location on the west bank of Trinity River. However, when railroad lines were built through Irving in 1874, connecting it to other major cities like Fort Worth and Chicago, its growth accelerated significantly. With easy access to transportation and fertile land for farming and ranching activities, more settlers moved into Irving which prompted Schulze to rename his town "Irving" after Washington Irving –the famous author of "The Legend of Sleepy Hollow". By then end of decade he had already opened up businesses such as general stores which attracted more people looking for employment opportunities. Incorporation came soon after with a vote held on April 14th ,1914 approving incorporation by just three votes! This marked an important milestone for Irving as it became recognized as a separate entity within Dallas County with local government responsible for providing essential services like water supply among others. In the early 20th century, Irving continued to grow and prosper. The city's first newspaper, the Irving Index, was established in 1912 and by 1920, it had a population of over 500 people. However, like many other cities during this time period, Irving faced challenges such as economic downturns and natural disasters including a major tornado in 1927 that caused significant damage to the town. Despite these setbacks, Irving persevered through the Great Depression and World War II. In fact, it was during this time that one of its most iconic landmarks was built –the Mustangs at Las Colinas sculpture which depicts nine larger-than-life bronze mustangs galloping across an artificial lake in front of the famous Williams Square office complex. The post-war era brought further growth for Irving with new industries moving into the area such as manufacturing and aviation. In 1958, construction began on Dallas/Fort Worth International Airport (DFW), which is located partly within city limits of both Dallas and Fort Worth but has greatly impacted economic development in surrounding areas including Irving. This growth continued well into the late-20th century when high-tech companies such as Texas Instruments set up operations in Irving. By then end of decade ,Irving had become home to several Fortune 500 companies making it an important business hub for North Texas region. Today, Irving continues to thrive with a diverse economy that includes retail centers like The Mall at Turtle Creek and entertainment venues like Toyota Music Factory. It is also home to multiple higher education institutions including University of Dallas and North Lake College. In addition to its economic success, Irving takes pride in preserving its rich history through various museums and historic sites such as Heritage House Museum –a restored pioneer home from late-19th century– which provides visitors a glimpse into what life was like for early settlers in the area. Furthermore,the city also celebrates its cultural diversity with events such as the annual Canal Fest, which showcases the city's Hispanic heritage, and the Irving Main Street Event that features live music, food trucks, and local vendors. In conclusion,Irving has come a long way from its humble beginnings as a remote trading post to become a major player in North Texas' economy. Its rich history is evident in its architecture, landmarks, and cultural celebrations. As it continues to grow and evolve with the times, one thing remains constant –Irving's strong sense of community pride and determination to preserve its past while building towards an even brighter future.

Irving, Texas is a city located in the Dallas-Fort Worth metroplex and is part of Dallas County. It was founded in 1903 by J.O. Schulze and Otis Brown, who saw potential for growth with the construction of the Chicago, Rock Island and Gulf Railway through the area. The city was named after Washington Irving, an American author known for his literary works such as "The Legend of Sleepy Hollow" and "Rip Van Winkle." The name was chosen by local resident Netta Barcus Brown, wife of co-founder Otis Brown. In its early days, Irving's economy relied heavily on agriculture and cattle ranching. However, with the discovery of oil in nearby communities like Ranger and Burkburnett in 1917, Irving experienced a boom in growth as oil companies set up headquarters there. In 1924, Irving became home to one of the first airports built solely for commercial aviation – C.P. Boswell Airport (now known as Love Field) – which helped boost economic development even further. During World War II, Campion Air Base (now Las Colinas Urban Center) was established to train military pilots. After the war ended, it served as a base for civilian flying schools before being sold to developers who turned it into a residential community called Las Colinas. As more businesses moved into Irving during this time period due to its proximity to both Dallas and Fort Worth metropolitan areas, many new developments were built including shopping centers such as MacArthur Park Shopping Center (the first enclosed shopping mall opened in Texas), office buildings like Williams Square Towers (known for their iconic Mustangs at Las Colinas sculpture), hotels like Four Seasons Resort & Club Dallas at Las Colinas ,and entertainment venues like Toyota Music Factory. In addition to economic growth during this period, social progress also occurred with diverse racial integration efforts starting in late 1960s that made national news, and the establishment of Irving's first public library in 1953. Today, Irving is a thriving city with a population of over 240,000 residents. It continues to attract businesses from various industries including telecommunications, healthcare, finance, and technology. Its rich history can be seen through its many historic sites such as Heritage House Museum and Ruth Paine House Museum (where Marina Oswald stayed on November 22nd before her husband Lee Harvey Oswald assassinated President John F. Kennedy), as well as its cultural events like the annual Canal Fest celebrating the city's waterway system. Irving has also become known for its diversity and inclusivity efforts, earning recognition as one of the "Best Places to Live" by Money magazine in 2018 for its welcoming community atmosphere. Overall, Irving's history showcases how it has evolved from a small agricultural town into a modern and dynamic city that continues to grow and thrive while preserving its unique heritage.

Suzuki Marine is a well-known and highly respected brand in the marine industry, with a rich history that spans over several decades. The company has its roots in Japan, where it was founded by Michio Suzuki in 1909 as Suzuki Loom Works. In the early years, Suzuki primarily manufactured weaving looms for the textile industry. However, after World War II, the company shifted its focus to producing affordable motorized bicycles. In 1952, Suzuki expanded into motorcycle production and quickly gained popularity for their lightweight and efficient bikes. By the 1960s, they had become one of Japan's leading motorcycle manufacturers and were exporting their products to countries around the world. This success led them to explore new ventures and diversify their product range. In 1965, Suzuki entered into the marine market with their first outboard motor – an air-cooled two-stroke engine called "D55." This marked a significant milestone for the company as they ventured into uncharted waters (pun intended) with no prior experience in boat engines. However, despite this lack of expertise, Suzuki's dedication to innovation and quality soon made them a force to be reckoned within the marine industry. As demand for recreational boating grew rapidly in America during the late 60s and early 70s; Suzuki saw an opportunity to expand its presence beyond Asia. In May of 1974, they established American Suzuki Motor Corporation (ASMC) as its subsidiary in California. ASMC would serve as both headquarters for all US operations as well as provide support services such as marketing management duties. The expansion continued when ASMC opened up another office five years later located at Santa Ana Street just outside Dallas/Fort Worth International Airport (DFW). Irving Texas became home base because it provided access not only throughout North America but also global markets such as Central & South America too! It was here that ASMC began distribution of Suzuki's four-stroke motors, which were quickly gaining popularity due to their lower emissions, fuel efficiency, and quieter operation compared to traditional two-stroke engines. In 1985, ASMC constructed a new state-of-the-art facility in Irving that would serve as the company's US headquarters until 2019. This facility was a testament to Suzuki's commitment to providing top-quality products and customer service. The building housed offices for all departments including sales, marketing, engineering, and product development. It also featured an impressive warehouse with ample storage space for outboard motors and parts. In the early years of its marine division operations in Texas, Suzuki focused on producing smaller horsepower models primarily intended for recreational use such as fishing boats or personal watercraft. However by the late ‘80s they began offering larger horsepower options suitable for commercial purposes like offshore oil rigs or transporting goods across bodies of water. The 1990s saw significant growth in demand for high-performance boat engines; therefore ASMC expanded its presence even further by forming partnerships with various boat manufacturers throughout North America. This move allowed them not only to increase their market share but also provided opportunities to improve their products based on feedback from experienced boaters. Suzuki continued its ascent up the ranks within the marine industry during this decade when it introduced its first electronic fuel-injected (EFI) outboard motor – DF60/70 – in 1997. This technology revolutionized engine performance by providing smoother acceleration, improved fuel economy and reduced emissions than ever before seen from conventional carbureted engines. The turn of the century brought about more innovative technologies from Suzuki Marine such as Lean Burn Control System (LBC), which debuted in 2006 with introduction of DF40-DF60 series motors followed shortly thereafter by LBC-equipped V6 models through “DF300” powerplant today! With this system, engine speed is regulated according load conditions rather than throttle position allowing for greater fuel economy. The release of Lean Burn Control solidified Suzuki's position as an industry leader in environmental responsibility and efficiency. In 2016, ASMC celebrated its 40th anniversary in the United States, which coincided with the production of their six millionth outboard motor. This milestone is a testament to Suzuki's dedication to providing top-quality products that have stood the test of time. Today, Suzuki Marine continues to thrive in Irving, Texas, under its parent company Suzuki Motor Corporation based in Japan. They have expanded their product line to include a wide range of outboard motors ranging from 2.5 horsepower up to their flagship model – DF350A – which boasts an impressive V6 engine with Dual Prop System (DPS) technology making it one most powerful and efficient engines on the market today. Suzuki remains committed to innovation and sustainability within the marine industry; they continue investing heavily into research and development efforts aimed at improving engine performance while reducing emissions even further. With over 50 years of experience backing them up, there is no doubt that Suzuki Marine will continue setting new standards for excellence in boat engines for many years to come!

Suzuki Marine is a leading manufacturer of outboard motors for boats and watercraft. Founded in Japan in 1909, Suzuki has been producing reliable and innovative marine engines for over a century. The company's dedication to quality, performance, and customer satisfaction has made it a top choice for boaters worldwide. Suzuki Marine prides itself on its advanced technology and commitment to the environment. The company was one of the first to introduce four-stroke outboard motors, which are more fuel-efficient and environmentally friendly than traditional two-stroke engines. This move towards eco-friendly solutions earned Suzuki Marine recognition as an industry leader in sustainability. One of Suzuki's key strengths is its extensive range of products that cater to various boat sizes and applications. From small portable motors suitable for dinghies or inflatables up to powerful V6 models designed for larger vessels, there is a Suzuki motor available for every type of boating need. Additionally, their lineup includes both recreational use engines as well as commercial-grade options built specifically for fishing charters or other demanding operations. The innovation continues with features such as Lean Burn Control Technology, which optimizes fuel consumption by adjusting air-fuel mixture based on engine operating conditions. Another notable feature is Selective Rotation technology that allows dual-propeller installations on large boats to rotate inward or outward depending on the specific needs of each vessel. In addition to developing cutting-edge technology, Suzuki also places great emphasis on durability and reliability when designing their products. Each engine undergoes rigorous testing before being released into the market – including simulated saltwater exposure tests – ensuring they can withstand harsh marine environments. Furthermore, serviceability has always been at the core of Suzuki's design philosophy; all parts within an engine are easily accessible making maintenance quick and simple - even while at sea! Suzuki Marine also offers exceptional customer support through its network of authorized dealerships located around the world. These dealerships provide not only sales but also technical support, warranty services, and genuine spare parts. This commitment to customer satisfaction has earned Suzuki Marine a loyal following among boaters. As the marine industry continues to evolve, Suzuki is constantly adapting and improving its products to meet the changing needs of boaters. In recent years, they have expanded their lineup to include electric outboard motors as well as offering hybrid power options for larger boats. In addition to producing high-quality engines, Suzuki Marine is also dedicated to giving back to the community through various initiatives. One notable effort is their partnership with The Ocean Cleanup project – an organization working towards removing plastic pollution from our oceans. Suzuki's contributions extend beyond just marine engines; they are actively involved in promoting safe and responsible boating practices through partnerships with organizations such as National Safe Boating Council (NSBC) and American Boat & Yacht Council (ABYC). In conclusion, Suzuki Marine has established itself as a leader in the marine industry by continuously pushing boundaries with its innovative technology while maintaining a strong focus on environmental sustainability. With a wide range of products suitable for all types of boating needs and exceptional customer support, it's no surprise that Suzuki remains one of the top choices for both recreational and commercial boat owners worldwide. From small dinghies to large vessels, when it comes time to choose an outboard motor – many turn towards Suzuki Marine for reliable performance on the water.