Mercury Marine is a leading manufacturer of outboard motors and marine engines, with its headquarters located in Fond du Lac, Wisconsin. However, the company also has a significant history in Irving, Texas. The story of Mercury Marine's presence in Irving began in 1956 when the company established an assembly plant to meet the growing demand for its products. At that time, Mercury Marine was already a well-established brand known for its high-quality outboard motors and innovative engineering techniques. As business continued to grow, so did the need for expansion. In 1960, Mercury Marine opened a new facility on West Pioneer Drive in Irving which served as both an assembly plant and distribution center. This move allowed the company to better serve customers in Texas and other southern states by reducing shipping times and costs. By the late 1960s, Mercury Marine had become one of Irving's largest employers with over 700 employees working at their facilities. The success of their operations led them to expand further by building another manufacturing plant nearby on East Belt Line Road. Throughout the following decades, Mercury Marine continued to invest heavily in their operations in Irving. In addition to expanding existing facilities and adding more production lines for outboard motors and marine engines, they also built research labs dedicated to developing new technologies and improving existing ones. One notable example of this investment was seen during the oil crisis of the 1970s when fuel efficiency became crucial for boaters' budgets. To address this issue, Mercury developed a line of four-stroke outboard engines that were not only more fuel-efficient but also emitted fewer emissions than traditional two-stroke models. In addition to technological advancements, Mercury also emphasized safety features such as remote controls that allowed operators greater control over their vessels from up-to-date consoles rather than awkward tiller arm steering systems common at that time. Irving quickly became known as "the city where boats are made" due to its large concentration of boat manufacturers and suppliers. Mercury Marine, as one of the largest companies in this industry, played a significant role in creating jobs and boosting the local economy. In 1991, Mercury Marine's Irving facilities underwent another expansion to house its new customer service center. This state-of-the-art facility provided customers with technical support, parts ordering services, and warranty assistance. The 2000s saw further growth for Mercury Marine in Irving with the addition of a research and development center dedicated solely to marine engines' design. This facility allowed engineers to test new designs in various water conditions before bringing them to market. Mercury's commitment to innovation has been evident throughout its history in Irving. In 2018, they opened their latest expansion project – a $10 million testing facility that included an indoor pool for engine testing and a dynamometer lab for performance analysis. Today, the company's operations in Irving continue to thrive under parent company Brunswick Corporation's ownership. With over 1000 employees working on-site across multiple facilities, it remains one of the city's largest employers. Beyond providing employment opportunities and contributing significantly to the local economy, Mercury Marine has also been involved in various philanthropic efforts within the community. The company supports organizations such as Habitat for Humanity and DonorsChoose.org through donations and volunteer work from its employees. In conclusion, Mercury Marine has had a long-standing presence in Irving since its initial establishment nearly six decades ago. The company's continuous investment in research & development coupled with its commitment to safety features has solidified its position as one of the leading manufacturers of outboard motors and marine engines globally. Through expansions and advancements over time, their presence has not only created job opportunities but also helped shape Irving into "the city where boats are made." Their dedication towards innovation continues even today with their latest testing facility that allows them to stay ahead of competitors while ensuring top-quality products for consumers worldwide. As we look back on the history of Mercury Marine in Irving, it is clear that their commitment to excellence and community involvement has made a significant impact. With no signs of slowing down, we can expect to see continued growth and success for both the company and the city of Irving in the years to come.

Mercury Marine is a leading manufacturer of marine propulsion systems, engines and parts for recreational, commercial and government applications. The company has a long history in the marine industry and is known for its innovation, quality products and dedication to customer satisfaction. History: The story of Mercury Marine began in 1939 when Carl Kiekhaefer bought an outboard motor company called Cedarburg Manufacturing Company. He renamed it Mercury Outboard Motors after the Roman god Mercury, known as the messenger of the gods who was also swift and agile – traits that he wanted his motors to embody. In 1940, their first motor hit the market with a bang - a lightweight engine that could be easily attached to small boats. Initially met with skepticism by competitors who believed that smaller boat engines were not practical or powerful enough, Mercury Motors quickly gained popularity among boaters due to their speed and durability. By 1946, they had sold over 1 million units worldwide. Innovation: From its early days, innovation has been at the core of Mercury Marine’s success. In fact, they have over 500 patents globally for various technologies related to marine propulsion systems. One notable example is their supercharged Verado engine which offers unmatched power while being environmentally friendly due to its low emission levels. The company has also pioneered advancements in electronic fuel injection technology (EFI) which allows for better fuel efficiency and smoother operation on all types of watercrafts. They have also introduced joystick piloting systems which make maneuvering large vessels easier than ever before. Product Range: Mercury Marine offers an extensive range of products including outboard motors ranging from two-stroke engines up to high-performance four-strokes; sterndrive engines which are ideal for larger boats; inboard propellers designed specifically for ski boats; jet drive models perfect for shallow waters; diesel-powered stern drives suitable for commercial use; racing motors built specifically for competitive events; as well as a variety of parts and accessories. The company also offers a range of boats designed to work seamlessly with their engines, including bowriders, fishing boats, pontoons and even inflatable models. This allows customers to have an all-in-one solution for their boating needs. Environmental Responsibility: Mercury Marine takes its environmental responsibility seriously. They are constantly working towards reducing the impact of their operations on the environment by investing in cleaner technologies such as low-emission engines and implementing sustainable manufacturing practices. In 2008, Mercury Marine became one of the first marine engine manufacturers to receive ISO 14001 certification - an internationally recognized standard for environmental management systems. They continue to adhere to strict environmental standards in all aspects of their business. Customer Satisfaction: At Mercury Marine, customer satisfaction is a top priority. The company has invested heavily in research and development over the years to ensure that they deliver high-quality products that meet the evolving needs of their customers. Their commitment to customer satisfaction is reflected in numerous awards they have received from various organizations such as J.D Power & Associates who has recognized them with multiple Customer Satisfaction Index (CSI) awards for excellence in customer service among marine engine manufacturers. Community Involvement: Mercury Marine not only strives to be a leader in the marine industry but also actively participates in giving back to communities around the world where they operate through various initiatives. One notable example is their partnership with Fond du Lac Habitat for Humanity where employees volunteer time and resources towards building affordable homes for families in need within the community. Conclusion: From humble beginnings, Mercury Marine has grown into one of the most respected names in the marine industry worldwide. Through innovation, quality products and commitment to environmental responsibility and community involvement, they have earned this reputation over decades of hard work and dedication. As technology continues advancing at breakneck speeds within this space – it’s exciting what new developments we can expect next from this innovative company.

Mercury Marine is a leading manufacturer of marine engines and propulsion systems, with its main headquarters located in Fond du Lac, Wisconsin. However, the company has a long history in Irving, Texas that dates back to the early 1900s. In 1911, brothers Carl and Herman Kiekhaefer founded Kiekhaefer Corporation (later renamed Mercury Marine) in Cedarburg, Wisconsin. The company initially produced outboard motors for recreational boating but quickly expanded into other markets such as chainsaws and generators. In the late 1920s, Mercury Marine began looking for a new location to expand their operations due to increased demand for their products. After considering several locations across the country, they ultimately chose Irving, Texas for its central location and access to transportation routes. In 1939, Mercury opened its first manufacturing plant in Irving on West Shady Grove Road. This facility was primarily used for production of outboard motors and parts. Over the next few decades, as demand continued to grow for Mercury's products, the company expanded its operations in Irving by adding additional manufacturing facilities and distribution centers. One significant milestone came in 1973 when Mercury opened its state-of-the-art engineering center on Regent Boulevard in Irving. This facility houses research and development teams responsible for designing innovative marine engines and technology. Throughout the years, Mercury has also made several acquisitions that have further solidified their presence in Irving. In 1997 they acquired MerCruiser which produces sterndrives (inboard/outboard engines). And in 2005 they acquired Quicksilver propellers which are designed specifically for use with Mercury-powered boats. Today, Mercury Marine's operations continue to thrive in Irving with over one million square feet of office space including corporate offices at Las Colinas Urban Center Business District along with multiple manufacturing plants spread throughout the city. The company employs thousands of people across various departments from engineering and manufacturing to sales, marketing, and customer support. In addition to its facilities in Irving, Mercury Marine also has operations in other parts of Texas including Grand Prairie and Gainesville. Mercury Marine's presence in Irving has not only contributed to the local economy but also helped shape the city's identity as a hub for innovative technology and innovation. The company continues to invest in its facilities and workforce in the area, ensuring that it remains a vital part of Irving's business landscape for years to come.

Irving, Texas is a vibrant and rapidly growing city located in the heart of the Dallas-Fort Worth metroplex. With its rich history, diverse population, and thriving economy, Irving has become one of the most sought-after places to live and work in Texas. History: The land that would eventually become Irving was originally inhabited by Native American tribes such as the Caddo and Comanche. In 1835, settlers from Tennessee arrived in the area and established a small community known as Gorbit's Trading Post. As more settlers moved into the area, they named their new town "Kit" after local blacksmith Kinnerly Kit Irvin. In 1903, when postal officials discovered there were already too many towns with similar names in Texas, they changed it to "Irving" after Washington Irving, author of The Legend of Sleepy Hollow. At this time, Irving had a population of around 250 people. Over the next few decades, Irving continued to grow as an agricultural community with cotton being its main crop. However, it wasn't until oil was discovered nearby in the early 20th century that Irving experienced significant economic growth. Economy: Today, Irving is home to numerous Fortune 500 companies including ExxonMobil Corporation and Kimberly-Clark Corporation. Its central location within the Dallas-Fort Worth metroplex makes it an ideal business hub for both national and international corporations. The Las Colinas Urban Center located within Irving is one of North America's largest mixed-use developments with over 12 million square feet of office space occupied by major companies such as Microsoft and Verizon Communications. This development also includes residential properties along with retail centers making it a popular destination for residents and tourists alike. With its strong economy driven by these major corporations along with small businesses contributing to job growth in various industries such as finance, technology,and healthcare; unemployment rates have remained consistently low compared to other cities across Texas. Culture and Diversity: Irving is a melting pot of cultures with residents from all over the world, giving it a diverse and unique identity. Its population of over 240,000 consists of people from various ethnicities including Hispanic, Asian, African American, and European. The city embraces its diversity through events such as the annual Irving International Festival where residents can celebrate different cultures through food, music, and art. The festival also serves as an opportunity to showcase Irving's rich heritage and promote cultural understanding within the community. In addition to celebrating diversity through festivals, Irving has numerous cultural institutions such as the Irving Arts Center which hosts performances by local artists along with exhibitions showcasing traditional artwork from around the world. Recreation: Irving offers plenty of opportunities for outdoor recreation with its more than 80 parks spread across its 67 square miles. Some popular parks include Campion Trail - a scenic trail perfect for walking or biking along Trinity River; Mandalay Canal Walk at Las Colinas - lined with restaurants and shops making it an ideal place for leisurely strolls; Lake Carolyn - a man-made lake offering water activities like kayaking and stand-up paddleboarding. For sports enthusiasts, there are several golf courses in Irving including TPC Four Seasons Las Colinas Golf Course - host to PGA Tour’s AT&T Byron Nelson Championship since 1983. Education: Irving takes education seriously with highly-rated public schools serving students living within city limits. In addition to these schools, the University of Dallas located in Irving is renowned for its strong liberal arts curriculum attracting students from all over Texas and beyond. Conclusion: In conclusion,Irving,Texas is a thriving city with a rich history,cultural diversity,strong economy,and endless recreational opportunities.Its strategic location within the Dallas-Fort Worth metroplex makes it an attractive destination for both businesses and individuals looking for growth opportunities.Irving continues to evolve,maintaining its small-town charm while embracing progress and innovation. With its welcoming community,abundant opportunities,and desirable quality of life,Irving is truly a city that has something to offer for everyone.

Mercury Marine is a company that has been at the forefront of the marine industry for nearly 80 years. Founded in 1939 by engineer Carl Kiekhaefer, Mercury Marine has become one of the most recognizable and respected names in boating. From humble beginnings to becoming a global leader, this paper will take an in-depth look at the history of Mercury Marine. Early Years and Founding In 1938, Carl Kiekhaefer was working as an engineer for outboard motor manufacturer Evinrude Motors when he was tasked with finding a solution to some quality control issues with their motors. After months of research and development, Kiekhaefer came up with a design that not only solved the initial issue but improved overall performance as well. However, Evinrude did not share his vision and rejected his design. Not one to give up easily, Kiekhaefer decided to start his own company and began building motors using his improved design. He rented a small shed on Lake Michigan where he could work on engines during the day while still keeping his job at night. The name "Mercury" was chosen after Roman mythology's messenger god who was known for speed and agility – qualities that Kiekhaefer wanted associated with his brand. The First Successes Kiekhaefer's first major breakthrough came in 1940 when he introduced a lightweight aluminum outboard engine that weighed just over 30 pounds – significantly less than other models on the market at the time. This caught the attention of racers who were always looking for ways to make their boats faster. Soon enough, Mercury became synonymous with winning races. During World War II, Mercury shifted its focus from recreational motors to military contracts manufacturing generators for airplanes used by both Allied Forces and Axis Powers alike. This allowed them to build relationships within government agencies which would prove beneficial in later years. Post-War Expansion After the war, Mercury returned to producing outboard motors for recreational use. The company continued to innovate and introduced a variety of new models throughout the 1950s and 1960s, including the first four-cylinder outboard motor in 1956 and the "Tower of Power" six-cylinder model in 1961. In addition to expanding their product line, Mercury also expanded geographically. In 1955, they opened their first international facility in Belgium. This was followed by plants in Australia, South Africa, and Canada over the next decade. Merging with Brunswick Corporation In 1961, Kiekhaefer sold his company to Brunswick Corporation – a leading manufacturer of products for recreation markets including bowling equipment and billiard tables. Under this new ownership, Mercury continued its growth trajectory. Throughout the following decades, advancements were made in technology such as electronic fuel injection systems and digital controls that improved performance and efficiency. These innovations helped solidify Mercury's position as an industry leader. Recent Years In recent years, there have been several changes within Mercury Marine that have contributed to its success. In 2008, it became part of Mercury Marine Group which includes other well-known brands such as Mariner Outboards and MerCruiser stern drives. The company has also placed an emphasis on environmentalism by developing more efficient engines with lower emissions while still maintaining high levels of performance. In fact, they received multiple awards for their efforts towards sustainability from organizations like J.D Power & Associates. Today's Impact Mercury Marine continues to be one of the top manufacturers of marine propulsion systems globally with annual revenues exceeding $2 billion dollars per year (according to data from parent company Brunswick Corporation). They employ over 7,000 people worldwide across multiple locations including headquarters located just outside Milwaukee Wisconsin where Carl Kiekhaefer began his journey nearly eight decades ago. Their dominance is not limited to just recreational boating, as Mercury also supplies engines for commercial and government vessels including the US Coast Guard. They have also expanded into other areas such as propellers, inflatable boats, and parts & accessories. Conclusion Mercury Marine's history is a testament to the perseverance and innovation of its founder Carl Kiekhaefer. From a small shed on Lake Michigan to a global powerhouse in the marine industry, their story is one of constant evolution and success. With over 80 years of experience under their belt, Mercury continues to push boundaries with cutting-edge technology and environmentally conscious practices. As they continue to grow and expand their reach across the world, it is clear that they will remain at the forefront of the marine industry for many years to come.

Mercury Marine is a division of Brunswick Corporation, and it is one of the world's leading manufacturers of marine propulsion systems. The company was founded in 1939 by Carl Kiekhaefer in Cedarburg, Wisconsin as Kiekhaefer Mercury. Kiekhaefer had been experimenting with outboard motors since he was a teenager, and after serving in World War II, he decided to start his own business producing lightweight two-stroke outboard motors. He initially began by modifying existing engines from other manufacturers, but soon developed his own designs that were more reliable and efficient. In 1940, Kiekhaefer's new motor design won its first race at Miami Beach against established brands like Johnson and Evinrude. This victory helped establish Mercury as a major player in the boating industry. Throughout the 1940s and 1950s, Mercury continued to innovate with new technologies such as automatic spark advance and direct reversing gearshift. In addition to outboard motors, Mercury also began producing sterndrive units for larger boats in the early 1960s. These units allowed for greater maneuverability compared to traditional shaft-driven systems. In the late 1960s, Brunswick Corporation acquired Mercury Marine and expanded its product line even further. In addition to outboards and sterndrives, they now offered jet drives for smaller boats as well as diesel-powered engines for larger vessels. The company continued to grow throughout the following decades with numerous acquisitions including Mariner Outboards (1984), Force Outboards (1987), MerCruiser Sterndrives (1991) and Quicksilver Propellers (2002). Today, Mercury Marine has manufacturing facilities around the world including locations in China, Mexico, Belgium,and New Zealand. They produce a wide range of products including gas-powered engines for recreational boating,sport fishing boats,and high-performance racing boats.They also offer diesel engines for commercial vessels, as well as marine electronics and accessories. In recent years, Mercury Marine has focused on developing environmentally friendly technologies such as their Verado outboard motors which meet the strictest emissions standards. They have also invested in research and development to improve fuel efficiency and reduce noise levels in their products. With a rich history of over 80 years, Mercury Marine continues to be an industry leader in propulsion systems for the boating world. Their commitment to innovation and quality has solidified their reputation among boaters worldwide.

Located in the heart of the Dallas-Fort Worth metroplex, Irving, Texas is a vibrant and diverse community with a rich history dating back to the 19th century. From its humble beginnings as a rural farming community to its current status as a thriving city, Irving has undergone numerous transformations and played an important role in shaping the development of North Texas. The area where Irving now stands was originally inhabited by Native American tribes such as the Caddo and Comanche. In 1835, pioneer settlers arrived from Tennessee and settled near present-day Las Colinas. The first permanent settlement in what is now Irving was established by J.O. Schulze and Otis Brown in 1889 when they purchased land from rancher E.M. Story for $10 per acre. Named after Washington Irving, author of "The Legend of Sleepy Hollow" and "Rip Van Winkle," the town quickly grew with the establishment of businesses such as a cotton gin, post office, schoolhouse, and general store. By 1894, it had become an official town with a population of just over 100 people. In the early 20th century, progress continued to shape Irving's landscape with new developments including roads connecting it to nearby cities like Dallas and Fort Worth. One significant event that put Irving on the map was when oil was discovered on J.O Schulze's farm in October 1913. This discovery sparked an oil boom that attracted thousands of workers to settle in Irving. By this time, agriculture still played an essential role in supporting local economies; however, oil production soon became one of its primary industries alongside farming. With increased economic growth came rapid population growth; between 1920-1930 alone saw an increase from less than a thousand residents to more than five thousand. Throughout World War II (1941-1945), many changes occurred within both society at large but also specifically within communities like Irving. The city's population doubled during this time, as it became a hub for defense manufacturing and essential industries. After the war, many returning soldiers chose to settle in Irving, further contributing to its growth. In 1951, the Dallas-Fort Worth International Airport was built on land that had previously been used for farming and ranching purposes in what is now known as Las Colinas. This development brought significant economic opportunities to Irving and neighboring cities, making it one of the most prosperous areas in Texas. The late 20th century saw even more growth and transformation for Irving with the completion of several major projects such as the construction of Texas Stadium (home of the Dallas Cowboys), multiple high-rise office buildings in Las Colinas, and numerous retail centers throughout the city. Today, Irving continues to thrive as a vibrant community with a diverse population representing over 100 different cultures. It has become an international business center with headquarters for companies such as ExxonMobil Corporation, Kimberly-Clark Corporation, Fluor Corporation, and others located within its borders. However impressive these achievements may be; they have not come without challenges. One notable event that shook up Irving's history was when Hurricane Katrina hit New Orleans in 2005 causing thousands of evacuees to resettle in North Texas. With limited resources available at first but ultimately rising above these constraints through community involvement, Irving embraced those displaced by disaster into their own families warmly yet cautiously due mostly because there were no means or infrastructure set up beforehand; however together all Texans made remarkable progress working towards rebuilding lives from scratch which eventually created permanent homes out from once temporary shelters here within our great state! In recent years, efforts have been made to preserve some of the city's historical landmarks such as Heritage House Museum – which showcases early pioneer life – and Mustangs at Las Colinas – a display featuring bronze sculptures depicting wild mustangs running across water. Furthermore; education has always been a priority in Irving, with public schools and universities such as the University of Dallas, North Lake College, and DeVry University offering quality education to students from all walks of life. In addition to its rich history, Irving is also known for its vibrant arts scene. The city hosts numerous cultural events throughout the year, including the annual Main Street Event featuring live music performances, food vendors, and local artists showcasing their work. Moreover; sports have always played an essential role in Irving's culture. In addition to being home to the Dallas Cowboys until 2008 when they moved to Arlington, Irving has hosted major sporting events such as Super Bowl XLV (2011) and NCAA Final Four Basketball Tournaments. Through its various transformations over time – whether it be from a small farming community or during times of economic growth – one thing remains constant: the strong sense of community among residents. This can be seen through volunteer efforts for neighborhood clean-ups or support for local businesses. In conclusion; Irving's history is one that reflects resilience and adaptability in response to changing times. From humble beginnings as a small town on the prairie to becoming an international business center; this city continues to evolve while still holding onto its roots. As we look towards the future; it is clear that Irving will continue to be a dynamic and thriving community where people come together regardless of their backgrounds or origins - united by their love for this great city known as "The City of Dreams."

Irving, Texas has a rich and diverse history that dates back to the mid-19th century. The city was originally inhabited by various Native American tribes such as the Caddo, Comanche, and Wichita before European settlers arrived. In 1835, the Peters Colony Company of Kentucky received a land grant from the Republic of Texas to settle an area near present-day Irving. In 1844, two families named Otis Brown and J.O. Schulze became some of the first permanent settlers in what would become Irving. The town was officially established in 1903 when J.O. Schulze and his brother-in-law Otis Brown deeded land for a new community called "Gorbit" after their respective hometowns in Illinois (Galesburg + Orbit). However, this name was rejected by postal officials due to its similarity to another town's name. As a result, the town was renamed “Irving” after Washington Irving, author of "Sleepy Hollow" and other literary works. During World War I, Camp John Treadwell Nichols was built on the outskirts of Irving as one of several training camps for soldiers heading overseas. This camp brought economic growth and development to Irving as businesses opened up around it. In 1926 -1930s oil discovery boom hit Dallas County which also impacted life Irving residents who benefited from job opportunities with oil companies like Humble Oil & Refining Co., Sun Oil Co., Magnolia Petroleum Co.. These companies attracted workers from all over America leading into WWII Era where many jobs were created at aircraft production plants like North American Aviation Plant B-36 bomber factory west side territory now Las Colinas Business district. After World War II ended in 1945 ,the G.I Bill gave veterans access to home loans which resulted in rapid population growth throughout Dallas County including suburban cities like Irving. In fact it is estimated that between 1950-1960 the population of Irving grew from around 2,000 to over 45,000. This growth continued through the 1970s and 1980s with the development of Las Colinas, a master-planned community that attracted major corporations and businesses. Today, Irving is known as a bustling city with a diverse economy driven by various industries such as technology, healthcare, finance, education and retail. The city is also home to numerous cultural attractions including museums like the Mustangs at Las Colinas Museum which features nine bronze mustangs in motion and honors Texas' rich history of wild horses. Irving's history can be seen throughout the city in its historic buildings such as Heritage House (built in 1912), Irving Arts Center (built in 1957) ,and Old Red Lumberyard where many workers lived during WWII era . Additionally, there are several commemorative markers scattered across town highlighting significant events or individuals who have contributed to Irving's history. In recent years, Irving has undergone revitalization efforts to preserve its historical landmarks while also embracing modern developments. These efforts have made it one of the fastest-growing cities in Texas with a thriving economy and diverse community that celebrates its past while looking towards the future.

Located in Irving, Texas, Mercury Marine has a rich and storied history that spans over 80 years. Founded in 1939 by Carl Kiekhaefer, Mercury Marine started as a small company specializing in the production of outboard motors for boats. Today, it is one of the leading manufacturers of marine engines and propulsion systems worldwide. The Early Years: Mercury Marine's journey began when Carl Kiekhaefer purchased an outboard motor company called Cedarburg Manufacturing Company in Wisconsin. He renamed it to “Kiekhaefer Outboards” and moved its operations to Fond du Lac, Wisconsin. The name was later changed to "Mercury" after the Roman God known for his speed and agility. Initially, the company produced only two-cylinder engines with limited horsepower. However, Kiekhaefer had grand ambitions for Mercury Marine and continuously pushed the boundaries of innovation and technology to create more powerful engines. Innovations & Growth: In 1946, Mercury introduced its first four-cylinder engine with a whopping 25 horsepower – twice as much power as any other competitor at that time. This marked the beginning of Mercury's dominance in the industry as they continued to introduce new products with advanced features like electric starters and automatic gear shifting. By this time, Mercury had also expanded its product line beyond just outboard motors into sterndrive propulsion systems for larger boats. These developments led to significant growth for the company both domestically and internationally. In addition to their innovative products, Mercury also focused on providing exceptional customer service through their extensive dealer network across North America. They also established partnerships with boat manufacturers such as Sea Ray®, Boston Whaler®and Ranger® Boats which further solidified their presence in the market. Relocation To Irving: As demand for their products grew exponentially throughout the decades following World War II, Mercury needed a larger facility that could accommodate their expanding operations. In 1973, they made the strategic decision to relocate their headquarters and manufacturing plant from Wisconsin to Irving, Texas. The move was primarily driven by several factors including access to a larger workforce, favorable business climate in Texas, and proximity to major shipping ports for international trade. The new facility in Irving spanned over 200 acres and included state-of-the-art production facilities along with an engineering center. Continued Success & Innovations: In the following years, Mercury continued its success as a leader in marine propulsion technology. In 1986, they introduced the first electronically fuel-injected two-stroke outboard motor which revolutionized the industry. This was followed by a series of other groundbreaking innovations such as four-stroke engines, direct injection technology and joystick piloting systems. Mercury also expanded its presence globally through acquisitions of companies such as MerCruiser®and Mariner®Outboards. They also formed partnerships with prestigious organizations like NASCAR®, Formula One™ racing teams, and professional fishing tournaments which helped increase brand recognition worldwide. Today & Beyond: With over 80 years of history behind them, Mercury Marine remains at the forefront of marine engine technology. Their commitment to innovation is evident in their continuous research and development efforts that have resulted in numerous patents over the years. Their operations in Irving continue to thrive with approximately 1,500 employees working on-site across various departments including engineering, manufacturing, sales and marketing. The company's impact on the local economy is significant with millions invested annually into community initiatives such as education programs and environmental conservation efforts. Looking towards the future, Mercury has set ambitious goals for sustainability by focusing on reducing emissions from their products while maintaining high-performance standards. They have also pledged to protect natural resources through responsible practices throughout all aspects of their business operations. Conclusion: From humble beginnings as a small outboard motor company in Wisconsin to becoming one of the leading manufacturers of marine propulsion systems globally – Mercury Marine's journey has been nothing short of remarkable. Their commitment to innovation, customer satisfaction, and community involvement has helped them stay ahead of the competition for over eight decades. As they continue to push boundaries and strive for excellence, it is evident that Mercury Marine's legacy will live on for generations to come. With their headquarters firmly established in Irving, Texas – the company remains a vital part of the local community and an integral player in the global marine industry.

Mercury Marine is an American multinational company that specializes in the production and distribution of marine propulsion systems. Founded in 1939, Mercury Marine has become a global leader in the boating industry, providing innovative products and services to customers around the world. The company's headquarters are located in Fond du Lac, Wisconsin, where it was initially established as Kiekhaefer Corporation by Carl Kiekhaefer. The name "Mercury" was adopted later on when they began producing outboard motors using mercury fuel. Today, Mercury Marine operates under Brunswick Corporation and has manufacturing facilities in several countries including the United States, Mexico, China, Belgium, Czech Republic and South Africa. Over its more than 80 years of existence, Mercury Marine has evolved from a small business into an industry giant with over 6,000 employees worldwide. The company manufactures a wide range of marine propulsion systems including outboard engines for recreational boats and commercial vessels; sterndrive engines for high-performance boats; diesel-powered auxiliary engines for sailboats; propellers; inflatable boats; trolling motors; controls and rigging systems. One of the key factors contributing to Mercury Marine's success is their dedication to innovation and technology. The company invests heavily in research and development to continuously improve their products' performance while reducing environmental impact. In fact, they were one of the first companies to introduce four-stroke outboard engines which are known for being more fuel-efficient and environmentally friendly compared to two-stroke models. Moreover, Mercury Marine also offers digital solutions such as SmartCraft® technology that provides real-time data about engine performance through a user-friendly interface. This allows boat owners to monitor their vessel's performance at all times while also ensuring optimal fuel consumption. In addition to technological advancements within their products, Mercury Marine also places great emphasis on sustainability practices throughout their operations. They have implemented various initiatives aimed at reducing waste generation during production processes while promoting recycling efforts. The company also partners with organizations that focus on conservation and protection of marine life, such as the National Marine Manufacturers Association (NMMA) and the American Boat & Yacht Council (ABYC). One of Mercury Marine's most significant achievements is their contribution to the growth and development of the boating industry. They have played a pivotal role in expanding recreational boating by offering reliable, high-quality products at affordable prices. This has allowed more people to enjoy water activities while providing job opportunities in various sectors related to boating. Furthermore, Mercury Marine has also established itself as a leader in customer satisfaction. The company prides itself on its exceptional customer service and support network, which includes over 10,000 authorized dealers worldwide. They offer extensive training programs for their dealers to ensure they are knowledgeable about all aspects of their products, enabling them to provide efficient solutions to customers' needs. Moreover, Mercury Marine values diversity and inclusivity within its workforce. The company promotes a culture where employees from different backgrounds can thrive and contribute towards achieving common goals. Their commitment to diversity is reflected in their partnerships with organizations like Women's Industry Network Sea-ing Opportunities (WINSS), which aims at promoting gender equality within the marine industry. Despite facing challenges such as economic downturns and shifts in consumer preferences, Mercury Marine has remained resilient throughout its history. It continues to adapt to changing market trends by introducing new product lines targeted towards specific segments such as fishing or cruising boats. In recent years, there has been an increased demand for electric-powered propulsion systems due to growing concerns about environmental sustainability. In response, Mercury Marine introduced "Mercury Racing E-Performance", an electric outboard motor designed specifically for high-performance boats without compromising speed or power. As we move into a new era of sustainable practices in all industries globally, companies like Mercury Marine play a vital role in setting standards for environmentally responsible business operations. In conclusion, Mercury Marine's success over eight decades can be attributed to its dedication to innovation, technological advancements, sustainability practices, and customer satisfaction. The company's commitment to continuous improvement has enabled them to maintain their position as a global leader in the boating industry. With their strong focus on diversity and inclusivity and an eye towards future market trends, Mercury Marine is well-positioned for continued success in the years ahead.